Hello, everyone! I hope you are having a
great week so far and enjoying the good weather, which there hasn’t been much
of lately. Myself, I’ve been having a rather bizarre week. Last Tuesday, my
husband, Harry, and I decided we were in need of a new car, we have had our old
one for ages now and it has been giving us problems lately, so why not a new
car? After researching for hours, we came across two very interesting pieces of
advertisement, so I thought: why not share it with you, my fellow readers?
The following advert comes from TIME
magazine and is an advert for the new Mazda Child in the Front/Child in the
Back series. The second advert also comes from TIME magazine and it is for the
new family car Note from Nissan.
To start with, I will be talking about the
target audiences for these adverts. The ads aim at families wanting to buy a
car, of course. Basically, their message
is to say that both cars were designed to be normal cars and not fast,
dangerous cars where a big family wouldn’t feel safe or comfortable. I mean, I wouldn’t buy a car where I can’t
fit my whole family but I also would like to have a stylish car, everyone likes
to have nice things, right?
One interesting thing my husband pointed
out is that there is no real reference to the performance of the car, so how
will the buyer know whether this “family car” thing will actually work or not?
Seriously, they should at least point out the fuel use or something to provide
information about how much will the car consume and the considerations to be
taken when buying these cars. We like eco cars: those who do not consume very
much and our budget for cars are limited.
The Nissan Note shows two kids complaining
about mixing their school bags; something that happens in every single
household with the two sexes; at home it never stops! The company wants to
emphasize the fact that their car has a divider in the car trunk in order for
your kids to stop fighting and be a happy family. In other words, the new Nissan
Note will bring happiness to the family and will prevent the children from
fighting.
For the new Mazda series, the ad shows a
kid and presumably his young father hugging each other and smiling together
wearing a t-shirt with the design of the car. The slogan for the car is “Child
in the Front/Child in the Back” and that could be interpreted as if the father
was a child, which gives humor to this advert. The image on their t-shirts show
the front and back of the car and the back is placed on the kids t-shirt and
the front on the dads t-shirt. They are both smiling and once again, the ad
suggests that having this car will give the family happiness and pleasure. It
also shows a sense of unity since they are hugging and the father is holding
his kids hand, as well as a sense of security since the kid is going to be
seated at the back, rather than at the front where they are not supposed to be
sitting.
Both ads make the reader believe that if
they buy the car they are going to be secure, protected, pleased, and
comfortable and the car will bring peace of mind, happiness and delight to all
members of the family. After all, isn’t that what we all want? Keep everyone
happy? For us, both ads had a strong message and tried very hard on conveying
their message.
It was very difficult to convince my
husband into buying a new car; his experiences with new cars aren’t the best!
Four years ago when Claire, our youngest daughter, was born we decided to buy a
new car since we were going to be too many for our tiny Volkswagen. We opted
for the safe, family friendly Honda van; our expectations were extremely high.
On the first few days of the arrival of the car, everything was going splendid;
it was like riding on a car from heaven. It was right on the perfect dates; the
kids were out on holidays and so Harry, the kids and myself embarked on an
adventure with the new car. We didn’t want to go very far, since Claire was
only 4 months old, so we decided to go south to Arizona to visit the Grand
Canyon. First few miles on the road were amazing but two hours later the car
decided to stop working. We were stranded on the highway for at least five
hours!! The van wouldn’t re start. That was the first of many bad
nerve-wrecking experiences with the van, so for us it is very important to have
a dependable, predictable, decent car!
Neither of the adverts use big fonts or
accentuate wording too much, and that’s a fair reflection of our society
nowadays. We’ve all became lazy readers and barely anyone ever reads, so to
catch the attention of the reader companies focus on images and pretty colors
rather than having a lot of words which will make their audience easily bored
making them throw away the ad and look at something else.
Anyways, after hours and hours of research
we finally found the perfect, reliable car for our family! I believe the Nissan
Note is the appropriate car for us, it focuses on both sexes, give us space for
everything and Nissan sounds like a stable brand for a family our size.
That’s all, folks! I will be updating my
blog next Monday; I have a quite complicated schedule this week, the kids are
having a party and I have got to organize the whole thing. Wish me luck! Missing you already!
P.S.: Please, comment below on which advert
do you think is the most effective and what car would you buy!
