Hello, everyone! I hope you are having a
great week so far and enjoying the good weather, which hasn’t been sufficient
lately. Myself, I’ve been having a rather bizarre week. Last Tuesday, my
husband and I decided we were in need of a new car. After researching for
hours, we came across two very interesting pieces of advertisement, so I
thought: why not share it with you, my fellow readers? I have decided to take
these two ads and compare them:
The first advert comes from the TIME
magazine and it is an advert for the new family car Note from Nissan. The second advert also comes from the TIME
magazine and it is for the new Mazda Child in the Front/Child in the Back
series.
To start with, what are the target
audiences for these ads? I suppose it is the same target for both adverts, but
with advertisement no one ever knows! The ads aim at families wanting to buy a
car, of course. Basically, their message
is to say that both cars were designed to be normal cars and not fast,
dangerous cars where a big family wouldn’t feel safe or comfortable. I mean, I wouldn’t buy a car where I can’t
fit my whole family but I also would like to have a stylish car, everyone likes
to have nice things, right?
One interesting thing my husband pointed
out is that there is no real reference to the performance of the car, so how
will the buyer know whether this “family car” thing will actually work or not?
Seriously, they should at least point out the fuel use or something to incite
the buyer and the family. As of right now, none of the cars caught our
attention.
Anyways, now lets look at the main point of
focus in each advert. Obviously they both want you to look at them in order to
be attracted and actually buy the car, but for that, they need some tactics.
First of all, the Nissan Note shows two kids complaining about mixing their
school bags and others. That is something that happens in every single
household with the two sexes; at home it never stops! Going back to the point,
the company wants to emphasize the fact that their car has a divider in the car
trunk in order for your kids to stop fighting and be a happy family. In other
words, the new Nissan Note will bring happiness to the family and will prevent
the children from fighting.
For the new Mazda series, the ad shows a
kid and presumably his father hugging each other and smiling with a t-shirt
with the design of the car. The slogan for the car is “Child in the Front/Child
in the Back” and that could be interpreted as if the father was a child, which
gives humor to this advert. The image on their t-shirts show the front and back
of the car and the back is placed on the kids t-shirt and the front on the dads
t-shirt. They are both smiling and once again, it suggests that having this car
will give the family happiness and pleasure. It also shows a sense of unity
since they are hugging and the father is holding his kids hand, as well as a
sense of security since the kid is going to be seated at the back, rather than
at the front where they are not supposed to be sitting.
Another thing to point out is that both
adverts have their company’s logo for logo recognition. The logo for Nissan is
situated at the bottom right of the advert and the one for Mazda is situated at
the top left of the advert. I think the logo being present reinforces the
company and also the car, which is important that people recognize the brand so
they can associate the car with the logo of the company when they see it
somewhere else. Although it is an
important aspect of advertisement, the logo is not being reinforced as much as
the car is because the company has to get the reader to like the product first.
To what extent were these ads successful?
Well, to start with, I believe both of them are strong in conveying the message
of making the reader believe that if they buy the car they are going to be
secure, protected, pleased, and comfortable and the car will bring peace of
mind, happiness and delight to all members of the family. After all, isn’t that
what we all want? Keep everyone happy?
To finish with, I noticed that neither of
the adverts use big fonts or accentuate wording too much, and that’s a fair
reflection of our society nowadays. We’ve all became lazy readers and barely
anyone ever reads, so to catch the attention of the reader companies focus on
images and pretty colors rather than having a lot of words which will make
their audience easily bored making them throw away the ad and look at something
else.
That’s all, folks! I will be updating my
blog next Monday; I have a quite complicated schedule this week, the kids are
having a party and I have got to organize the whole thing. Wish me luck! Missing you already!
P.S.: Please, comment below on which advert
do you think is the most effective and what car would you buy!
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